Lifestyle & Fun
Study says guilt makes sweets taste better
CHICAGO (WABC) -- It seems dieting could enhance your sweet tooth.
Marketing researchers at Northwestern University found sweets taste better when a person is cheating on a diet.
In one scenario, scientists gave participants health information that could make them feel guilty about eating chocolate.
The results suggested the more guilty you feel, the more pleasure you get from eating the treat.
Get Eyewitness News Delivered
lifestyle & fun
- 90-minute delays linger after LIRR service suspension 53 min ago
- 1 dead in Midtown fire; Fire truck crash injures 2 24 min ago
- AccuWeather: Gorgeous day, then weather whiplash
- Live: Eyewitness News on 7online streamed live!
- Photos: Weather whiplash
- Ex-Christie aides want traffic jam subpoenas withdrawn
- School bus collides with taxi in Brooklyn; 9 hurt
- Photos: Brooklyn school bus accident
- Man with stolen passport on jet was asylum seeker
- Photos: Malaysia Airlines missing plane
- NYC home invasion robbery suspects caught on camera
- Queens attempted luring suspect taken into custody
- Call released after Oregon couple calls 911 on pet cat
- Photos: 'The Bachelor' Season 18 finale in pictures